Mastering strategic management ketchen and short

9.24    8,099 ratings    565 reviews
mastering strategic management ketchen and short

Mastering Strategic Management by Dave Ketchen

File Name: mastering strategic management ketchen and
Size: 63053 Kb
Published 02.12.2018

What is Strategy?

Ketchen and Short's Mastering Strategic Management draws on insights from various functional subject matters such as marketing, finance, and accounting to .
Dave Ketchen

ISBN 13: 9781453386811

Publisher: University of Minnesota Libraries Publishing. Overall, the book has very good coverage of the topics typically included in a strategy textbook. To be more specific, I reviewed the book against a commercial book that I have used in the past. I looked at 43 topics that is a union of the content I looked at 43 topics that is a union of the content I would use across the two books. Of the discrepancies, three topics in the commercial book and one topic in MSM were topics that were probably timely when written but are less relevant now.

Conditions of Use

Mastering Strategic Management is designed to enhance student engagement in three innovative ways:. Therefore, this textbook contains multiple graphic concept pages in every section of every chapter of the book. Think of graphic concept pages as almost like infographics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today. Utilizing well-known, currently operating corporations such as Apple helps students harness the conceptual coverage of the chapter in a relatable application for students.


  1. Shulamit P. says:

    Management. Version By: Dave Ketchen and Jeremy Short In writing Mastering Strategic Management, the authors' goals were simple: Help students .

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