Mastering strategic management ketchen and short
Mastering Strategic Management by Dave Ketchen
What is Strategy?
ISBN 13: 9781453386811
Publisher: University of Minnesota Libraries Publishing. Overall, the book has very good coverage of the topics typically included in a strategy textbook. To be more specific, I reviewed the book against a commercial book that I have used in the past. I looked at 43 topics that is a union of the content I looked at 43 topics that is a union of the content I would use across the two books. Of the discrepancies, three topics in the commercial book and one topic in MSM were topics that were probably timely when written but are less relevant now.
Conditions of Use
Mastering Strategic Management is designed to enhance student engagement in three innovative ways:. Therefore, this textbook contains multiple graphic concept pages in every section of every chapter of the book. Think of graphic concept pages as almost like infographics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today. Utilizing well-known, currently operating corporations such as Apple helps students harness the conceptual coverage of the chapter in a relatable application for students.