Innovators guide to growth putting disruptive innovation to work

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innovators guide to growth putting disruptive innovation to work

The Innovators Guide to Growth: Putting Disruptive Innovation to Work by Scott D. Anthony

More than a decade ago, Clayton Christensens breakthrough book The Innovators Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensens research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.

In The Innovators Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruptions transformational power.

With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:

Follow a market-proven process -- so your company can reliably create blockbuster businesses
Create structures, systems, and metrics -- so the disruptive innovations that will power your firms future growth receive the funding and personnel needed to succeed
Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action

Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.
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Published 26.11.2018

How Innovators Transform Industries: Mastering the Skills of Disruptive Innovation

FREE EBOOK ONLINE The Innovators Guide to Growth Putting Disruptive Innovation to Work Free Online

By Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, and Elizabeth J. Altman Harvard Business Press, , pages. Scott D. Anthony and Mark W.

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