Helen of troy beauty company
Helen of Troy: Beauty, Myth, Devastation by Ruby BlondellThe story of Helen of Troy has its origins in ancient Greek epic and didactic poetry, more than 2500 years ago, but it remains one of the worlds most galvanizing myths about the destructive power of beauty. Much like the ancient Greeks, our own relationship to female beauty is deeply ambivalent, fraught with both desire and danger. We worship and fear it, advertise it everywhere yet try desperately to control and contain it. No other myth evocatively captures this ambivalence better than that of Helen, daughter of Zeus and Leda, and wife of the Spartan leader Menelaus. Her elopement with (or abduction by) the Trojan prince Paris launched a thousand ships and started the most famous war in antiquity. For ancient Greek poets and philosophers, the Helen myth provided a means to explore the paradoxical nature of female beauty, which is at once an awe-inspiring, supremely desirable gift from the gods, essential to the perpetuation of a mans name through reproduction, yet also grants women terrifying power over men, posing a threat inseparable from its allure. Many ancients simply vilified Helen for her role in the Trojan War but there is much more to her story than that: the kidnapping of Helen by the Athenian hero Theseus, her sibling-like relationship with Achilles, the religious cult in which she was worshipped by maidens and newlyweds, and the variant tradition which claims she never went to Troy at all but was whisked away to Egypt and replaced with a phantom. In this book, author Ruby Blondell offers a fresh look at the paradoxes and ambiguities that Helen embodies. Moving from Homer and Hesiod to Sappho, Aeschylus, Euripides, and others, Helen of Troy shows how this powerful myth was continuously reshaped and revisited by the Greeks. By focusing on this key figure from ancient Greece, the book both extends our understanding of that culture and provides a fascinating perspective on our own.
Helen of Troy Looks To Sell Pert, Brut and More
The maker of Revlon hair dryers and Pert shampoo has put part of its beauty business up for sale, as shoppers turn their backs on mass-market personal-care brands. The personal-care business, a division of consumer-products maker Helen of Troy Ltd. HELE It consists of brands that largely sell at drugstores and discount retailers, including Sure deodorant and Brut cologne. Helen of Troy wants to focus on its faster-growing houseware and health businesses, whose products include OXO kitchenware and Hydro Flask water bottles. Chief Executive Julien Mininberg said in prepared remarks Monday the company will continue to pursue additions to its portfolio of brands including Braun, Vicks and Hydro Flask. Shoppers are increasingly buying makeup, skin-care and hair-care items online or at specialty stores like Sephora USA Inc.
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As consumers shift away from drugstore staples, Helen of Troy puts beauty unit up for sale
Julien R. That strategy centers on driving further improvements across our current businesses, our geographic footprint, our global shared services, and the overall strength of our organization, while pursuing additions to our Leadership Brand portfolio through acquisition. Overall, we believe we have the balance sheet, the capabilities, the culture, and the passionate, owner-minded people to elevate our brands and business to a higher level of growth. This includes statements made in this press release. All statements that address operating results, events or developments that we expect or anticipate will occur in the future, including statements related to sales, earnings per share results, and statements expressing general expectations about future operating results, are forward-looking statements and are based upon our current expectations and various assumptions. We believe there is a reasonable basis for our expectations and assumptions, but there can be no assurance that we will realize our expectations or that our assumptions will prove correct. Forward-looking statements are subject to risks that could cause them to differ materially from actual results.