Nudge improving decisions about health

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nudge improving decisions about health

Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler

From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions

New York Times bestseller
Named a Best Book of the Year by The Economist and the Financial Times


Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.
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Published 24.11.2018

AudioBooks - Nudge - Economic Nobel Prize 2017

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Richard H. Thaler

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Thaler, R. Nudge: improving decisions about health, wealth, and happiness. New York: Penguin Books. Thaler, Richard H. New York: Penguin Books, Offering a study of the application of the science of choice, a guide that uses examples from all aspects of life demonstrates how it is possible to design environments that make it more likely for us to act in our own interests. Nielsen Library.

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Ask a Librarian. Thaler, Richard H. New Haven : Yale University Press, These citations may not conform precisely to your selected citation style. Please use this display as a guideline and modify as needed. Contacting Local Catalog.

October 11, in Blog posts 41 comments. Tags: default rules. October 9, in Blog posts 73 comments. Starting with the Institute of Decision Making , Draftfcb has been one of the leaders in thinking about how to incorporate the discipline of behavioral economics with the practice, and business, of modern advertising and marketing. Recently, Kenny has put together a set of video lessons that serve as a guide to using behavioral economics in their work. Nudge Blog: Behavioral economists have long looked at marketers and advertisers as people who have been applying behavioral principles for years.

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