Its not about the coffee cliff notes

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its not about the coffee cliff notes

Its Not about the Coffee: Leadership Principles from a Life at Starbucks by Howard Behar

“At Starbucks, the coffee has to be excellent, from the sourcing and growing to the roasting and brewing. The vision has to be inspiring and meaningful. Our finances have to be in order. But without people, we have nothing. With people, we have something even bigger than coffee.”

During his many years as a senior executive at Starbucks, Howard Behar helped establish the Starbucks culture, which stresses the importance of people over profits. He coached hundreds of leaders at every level and helped the company grow into a world- renowned brand. Now he reveals the ten principles that guided his leadership—and not one of them is about coffee.

Behar starts with the idea that if you regard employees and customers as human beings, everything else will take care of itself. If you think of your staff as people (not labor costs) they will achieve results beyond what is thought possible. And if you think of your customers as people you serve (not sources of revenue) you’ll make a deep connection with them, and they’ll come back over and over.

This approach has been integral to Starbucks from the start, and remains so today. Behar shares inside stories of turning points in the company’s history as it fought to hang on to this culture while growing exponentially. He discusses the importance of building trust, facing challenges, daring to dream, and other key principles, such as:

Know Who You Are: Wear One Hat
When organizations are clear about their values, purpose, and goals, they find the energy and passion to do great things.

Think Independently: The Person Who Sweeps the Floor Should Choose the Broom
We need to get rid of rules—real and imagined—and encourage the independent thinking of others and ourselves.

Be Accountable: Only the Truth Sounds Like the Truth
No secrets, no lies of omission, no hedging and dodging. Take responsibility and say what needs to be said, with care and respect.

Take Action: Think Like a Person of Action and Act Like a Person of Thought
Find the sweet spot of passion, purpose, and persistence. “It’s all about the people” isn’t an idea, it’s an action. Feel, do, think. Find the balance, but act.

Behar believes that as work becomes less hierarchical and as the world economy becomes more and more about relationships and connecting, the principles of personal leadership are more important than ever. This book will show you the way.
File Name: its not about the coffee cliff
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Published 22.11.2018

Escaping The Pleasure Trap

Blinkist Review: Is The Best Book Summary App Out There Worth It?

Howard Schultz, with Joanne Gordon. Rodale, Lessons abstracted are ethereal and often lost. Lessons in stories are vivid, palpable, moving, and memorable. It is the latter which makes this book so engaging.

Depending on the study guide provider SparkNotes, Shmoop, etc. It's Not About the Coffee: Leadership Principles from a Life at Starbucks by author and former Starbucks senior executive Howard Behar provides ten leadership principles that helped turn the coffee shop into an internationally recognized name. Behar unselfishly shares the rules he used not only in business, but also in life. These rules are what made Starbucks successful according to Behar. They have nothing to do with coffee and everything to do with people. He argues that treating both employees and customers like human beings increases the chance that one will stay in business. Rather than viewing either group from a numbers point of view, Behar encourages others to look at employees as people and customers as those you are providing with a service.

The footsteps which Marlow heard that night were Jim's, but Marlow was unable to talk any further with Jewel that night — or with Jim. He left, and as he walked away in the cool darkness of the night, he was awed anew at Jim's plans for a coffee plantation on Patusan, along with all of Jim's other plans and his seemingly inexhaustible energy; Marlow could not understand Jim's optimistic enthusiasm for ever so many experiments.
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Joseph Conrad

But the truth is that I have Starbucks to thank for my frou-frou coffee tastes: without them, arguably, coffee would never have grown from a commodity substance into a gourmet good like wine. I mean that in a good way. Full stop. This commentary is NOT a comprehensive summary of the lessons of the book, or intended to be comprehensive. It was primarily created for my own personal reference. Much of the below will be utterly incomprehensible if you have not read the book, or if you do not have the book on hand to reference. I provide these notes and analysis for five use cases.


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