Competitive strategy is about being different
Quote by Michael Porter: “Competitive strategy is about being different. ...”
HBS] Michael Porter on Competitive Strategy [Part 1]
What is Strategy? (Porter 1996)
Copyright c John L. Competitive advantage grows out of the entire system of activities Strategic fit among many activities is fundamental not only to competitive advantage but also to the sustainability of that advantage.. Strategy is the creation of a unique and valuable position, involving a different set of activities Strategy requires you to make trade-offs in competing - to choose what not to do Strategy involves creating "fit" among a company's activities
The ability the make an informed decision about how, when and where to target a customer group, facilitate resources and set objectives limits makes the difference between a manager who thinks from a strategic perspective in light of what might emerge in future. The replacement of strategy by so-called management tools has been responsible why many firms have increased operational effectiveness but have been unable to translate those improvements into values for customer where profit can be earned and profitability be increased.
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Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value. Consider companies like Southwest Airlines or IKEA, which shook up their industries in the s by doing things in a novel way. They essentially rewrote the playbooks for how to run an airline and sell furniture—and carved out long-lasting, unique strategic positions in the marketplace. Choosing how the organization will operate differently to deliver on its value proposition. Integrating activity choices across the value chain to fit together and reinforce each other. Harvard Business School.